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Amazon’s 2026 Prime Day shopping event is live, and we’re already seeing some great deals on wearables, robot vacuums, and audio products. Televisions, especially OLED TVs, are not left out of this limited-time promotion, and popular models from both 2025 and 2026 are listed with deep discounts. OLED TVs are known for their high picture quality, excellent viewing angles, and close response times. In general, OLED TVs are more expensive; however, Amazon Prime Day offers a great opportunity to get one at a discount. Similar discounts are unlikely to appear before the holiday shopping season.
Remember, the Prime Day sale started on June 23 and continues until June 26. Although many discounts, marked as Prime Member Deals, during the sale are only available to Amazon Prime subscribers, regular Amazon shoppers can also access some of the deals and promotions. If you don’t find Amazon’s discounts enticing, Best Buy is also running its Tech Fest sale through June 28 with promotional prices on various gadgets.
Samsung S90H
If you’re looking to buy the latest generation OLED TV from Samsung, the company’s 2026 model, the S90H, is selling below its list price as part of its Prime Day sale. The 65-inch TV has a list price of $2,698; however, you can get it for just $2,000 now, with discounts on other sizes as well. Notably, unlike its predecessor, the S90H uses a multi-size WOLED panel rather than a QD-OLED panel. This change results in the TV having a slightly lower brightness than the S90F in HDR; However, in SDR, the S90H is brighter. The 48-inch and 77-inch models rely on RGB Tandem, which is considered superior to conventional WOLED panels. Otherwise, all S90H models share much of the same features.
Another highlight of the TV is the matte coating, which reduces glare and glare, making it an excellent choice for bright rooms. The TV also has a fast refresh rate of 165Hz, supports all standard refresh rate (VRR) technologies, and works seamlessly with both Xbox Series X and PS5. Additionally, the TV has four HDMI ports and Wi-Fi 6E. However, like other Samsung TVs, it does not support Dolby Vision HDR. Experts have a lot of good things to say about the TV, and the consumer experience is also good, with an average rating of 4.8 out of 5 on Amazon.
LG C5
LG’s C5 OLED TV is selling for its lowest price ever on Amazon as part of its Prime Day promotion. The C5 is a 2025 model and sits below the G series in LG’s lineup. You can grab the 65-inch model for $1,200, down from its regular price of $1,397 and even more at its list price of $2,699. Similarly, the 55-inch and 77-inch models have also been discounted. The LG C5 is widely reviewed as an excellent OLED TV by experts and has also received a strong consumer rating of 4.5 out of 5 on Amazon.
The TV comes with support for Dolby Vision HDR and Dolby Atmos surround sound, and includes Filmmaker Mode. It also has a 144Hz refresh rate panel and supports AMD and Nvidia’s VRR technology, which gamers can enjoy. The LG C5 uses the company’s webOS platform, which provides access to all popular streaming services, cloud gaming services, the Alexa voice assistant, and media server applications such as Plex and Jellyfin. In addition, there are four HDMI ports, Wi-Fi 6E connectivity, and ATSC1.0 for connecting a digital antenna.
Samsung S90F
If you would like to have a QD-OLED TV in addition to a WOLED TV, Samsung’s 2025 S90F, which is the predecessor of the previously mentioned S90H, is selling for the lowest price on Amazon. Its 65-inch model carries a list price of $1,698; However, during the Prime Day sale, you can buy it for $1,198. Other sizes, including the 42-inch and 83-inch models, received similar promotional discounts. However, it is important to remember that the 42-inch, 48-inch, and 83-inch TVs use a WOLED panel instead of a QD-OLED. The S90F is the company’s mid-range model and has received positive feedback from both experts and consumers. Amazon buyers, on average, rated it 4.4 out of 5.
The S90F runs the company’s Tizen smart TV app, packs four HDMI ports, and supports a 144Hz refresh rate with all common VRR formats. Like other major smart TV platforms, Tizen has access to all major streaming services, cloud gaming platforms, and voice assistants. One notable drawback of the S90F, or any Samsung TV, is the lack of support for Dolby Vision HDR. Samsung TVs rely on HDR10+, which is very rare for streaming services and visual media. There is also no support for DTS audio formats.
LG B6
Although there are no true budget OLED TVs, as the display technology itself is expensive, LG’s B-series OLED TVs are considered affordable. The LG B6, a 2026 model, received its first significant discount during the Prime Day sale. The 65-inch B6 model, which carries a price tag of $2,000, is currently on sale for $1,800. The B6 also comes in 77-inch and 83-inch sizes, which also received discounts of $300-$500 during the Amazon sale.
The B6 has a lot to like, from its higher brightness than its predecessor to its excellent gaming features. The TV also has good picture quality and comes with a native 120Hz refresh rate, VRR support, Dolby Vision, and four HDMI ports. In addition, you get Wi-Fi 5 for wireless connectivity and webOS for smart TV needs. The TV received good reviews from experts. The only major negative that some have commented on is the green tint in the TV picture. And, like most TVs, the B6’s onboard speakers aren’t anything special.