Back a few months ago, I drove one hour from home to the Zwift Community Live 2026 event, where I rode a slate of the amazing roads of Mallorca. During that time, I took about 2,186 useless photos. 41 of them were for a Zwift-branded clock sitting in front of a converted foyer-ish conference room at the event. Sadly, almost no one else seemed to be posting pictures of it.
I intended to do so, but then I left the next morning for a few weeks vacation across the pond with the family, and it fell into the depths of the ‘never seen again’ trash that is my iPhone photo gallery. Next to 240,086 other photos (really, that’s how many photos are on my phone). Until last week anyway, when Zwift and Bravur, apparently, announced a new watch. So, in an effort to save the 8 minutes of time I spent taking these photos, I present them to you.
Of course, I have no plans to review this watch. There is no point; it has no technology in it. I’m not a classic watch guy; I’m ‘What features does it have?’ a boy. Maybe one day I’ll stop this and slow down, go back to the tick-tock-clock, but for now, not.
Tech Specs:
Here are the main specifications of this watch, as written by a company that knows these types of things. All I see is ‘blah…blah…blah…no Bluetooth…bla…bla…blah”.I’ll add a line or two at the end.
Case: 37 mm diameter, 44,6 mm lug to lug, stainless steel 316L, 18 mm diameter. Lower the crown.
Crystal: Domed sapphire, inside anti-reflective coating.
Case back: Stainless steel
Movement: Swiss Made Sellita SW200-2 Power+, 26 jewels, self-winding, no date
Energy conservation: Up to 62 hours
Frequency: 28 800 A/h (4 Hz)/8 bits per second
Dial: Black with lava center, luminous “Tron” ring, Super-LumiNova filled indices with Zwift symbols at 3, 6, 9 and 12H. A track of the minute inspired by racing.
Hands: Rhodium-plated hour and minute hands with Super-LumiNova, orange lightning-shaped second hand
Belt: A black composite FKM rubber strap and an orange FKM rubber strap are included
Water resistance: 10 ATM
Limited edition: 100 pcs, each numbered
Production: HAND BUILT IN BÅSTAD, SWEDEN (this was ALL CAPS in their specs, so I LEAVE IT)
Amount: $1,195USD+import/taxes, 1,395EUR VAT included
Some random stuff: Includes a leather bike bag, and does not have Bluetooth
When it comes to Zwift specifics, you have Zwift power-ups at the 3/6/9/12hr markers, as well as the Ride On and Zwift logos on the back. The light ring around the outside is said to be designed to resemble that of the Tron bike. The second hand has a lightning bolt on it, and the seconds themselves are “inspired by racing”. Also, Zwift orange. They are all orange.
Gallery:
So, I’ve got those 40 images down in a small hand that isn’t duplicated or otherwise. Above, you can see its back, with the Zwift logos, and Ride On (and Ride On thumbs). The unit they floated had an orange belt, but it also comes with a black belt. You can see the front of it on the green watch holder (opposite my wrist) in the next section.
For now, here’s my arm. As you’ll see in a moment, it felt a lot smaller than the watches I usually wear, but there’s nothing wrong with that.
My wrist size is 17cm (or about 6.5 inches). Here is the angle:
And he tilted the rest. I’m not sure if you were expecting more publisher captions than this, but how can I say “Turn my wrist so you can see the underside of the desirable band.”?
Now, for context, this watch is 38mm. That’s pretty small by smartwatch standards. Most small watches from Apple/Garmin/etc start around 40-42mm these days. That said, I was wearing an Apple Watch Ultra 3 and a Garmin Fenix 8 Pro MicroLED (51mm) on my wrists that day, so here’s how that compares to the funsies.
And finally, in an effort not to spoil this picture too, I give you an angular action:
Sadly, as a smartwatch photographer, I failed to notice in the photo above that the Apple Watch screen is asleep. Thanks, this isn’t a smartwatch post, so…shut up. Also, in the image above you can basically see that the Garmin MicroLED beefcake variant can reasonably eat 2-3 Zwift watches for breakfast.
Finish:
Look, I think it’s a nice watch. Legit, I do; it looks really nice in person. It’s just not my jam in any way/shape/shape. Bravur kindly asked if I would like to review it. But I won’t have anything else to add other than what I have shown above. Of course, I could take some great photos – maybe I’ll find a kayak buddy somewhere on this island (actually, it would just end up in my two-person kayak that I bought). But I will not add anything more to this discussion.
As always with luxury fashion items, they rarely make sense to 95% of people (including me). Like $10,000 bikes don’t make sense to 95% of people, and 500/person Michelin star dinners don’t make sense to 95% of people. But I also learned a long time ago that for every expensive hobby, there is a market, even if I am not that market. To each their own.
With that – thanks for reading!
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