Our latest OLED TV recommendation teases an affordable future for home cinema fans
If you look at the What is Hi-Fi? the group’s annual letter to Santa is a home cinema, you will find a series of disjointed requests, not all related to work.
Senior staff writer Lewis Empson, for example, may have “Taylor Swift tickets” as number one right now.
I dare not guess what resident ne’er-do-well and staff writer Robyn Quick has. Not because it will be bad, just because I’m old and I don’t understand Gen Z…
But, I’m equally sure, “cheap OLED TV”, although not number one, would at least be in the top five for all of us.
Well, after weeks of comparative testing, the 65-inch version, which retails for a paltry £1099 (you can also get a smaller 55-inch for an even more modest £899), proved to be the cheapest OLED we can read right now.
Why is that a big deal? There are two reasons. First, because even a few years ago, those prices would have been unheard of for an OLED of these sizes.
Second, because it shows that OLEDs can come down in price without sacrificing performance to unacceptable levels – something we had no guarantee of until the OLED760.
We’re a little concerned about companies’ ability to lower OLED prices after reviewing the OLED760’s main competitor, the slightly cheaper Toshiba TF9F, in January.
Although it’s cheap, with the set selling for around £799, and sometimes going as low as £649 in some stores, the TF9F’s ultra-aggressive processing lacked the finesse needed to benefit an OLED panel, creating a more distracting than focused experience.
That’s why, while we applaud the Toshiba TF9F’s follow-up attempt to lower OLED prices, we took it as a sign that the most affordable sets in terms of technology won’t fare well, especially right now, with similarly priced Mini LED sets, including the Award-winning TCL C7K hot on their heels.
So, the OLED760 passing through our rooms, costing only a smidgeon and offering solid, focused performance, is an important moment and hopefully the start of a trend that will continue into 2026.
If it does, along with LG Display’s recent efforts to create a new series of “affordable” OLED panels, we may finally see a good, cheap TV with the technology in the not-too-distant future.
Fingers crossed.
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