Target is officially announcing the big Circle Deal Days event that will take over the Amazon Big Spring Sale

Target has now officially announced its spring sale that will take on Amazon. The Target Circle Deal Days are now official, just hours after Amazon announced its Big Spring 2026 sale, and we’ve got your details below.

When is Target’s spring sale?

Target’s spring Circle Deal Days will go live on March 25, the same day as Amazon, and run for three days until March 27. It’s not clear if this will be the level of spring sales for Target’s competition or not, since Amazon runs until March 31 and Target usually updates its deals every Sunday.

Target Circle Weekdays, a three-day sales event that makes it easier – and more affordable – for shoppers to shop the season’s most desirable trends, the best in design and top brands as they renew for spring.

Target says its Circle Deal Days sale will offer “up to 50% off thousands of items in clothing, home, beauty and more.” These deals will only be available in the Target Circle members program, but it’s completely FREE to join – you can do it right here.

When are the target circle deal dates early?

The sale will go live for everyone on March 25, but paid Target Circle 360 ​​members will get early access on March 24.

Target Circle Workdays build on the success of previous Target Circle Week events, focusing the experience on three high-impact days and delivering some of the strongest member savings yet. The deals reflect Target’s retail authority to select top products and brands at special prices, which is one of the key factors in the company’s growth.

What will be on sale during Target’s spring sale?

It’s still unclear, but we’re getting more details than what Amazon has provided right now. Target says it will be bringing deals on “Apple, Dyson and Keurig” and Deal of the Day offers:

New Deal of the Day Deals will be featured throughout the event – unique, one-day-only savings, including deals on top national brands from Apple and Hanes to Melissa & Doug, Crocs, Vera Bradley, Hydro Flask, HEYDUDE and more.

• Top offers for three days:
  • Up to 50% off select toys from Barbie, Gigglescape, PAW Patrol and more
  • Up to 40% off women’s clothing including A New Day, Universal Thread and AVA & VIV
  • 40% off select skincare from BYOMA, Bubble Skincare, Beautiful Molecules, Holiday, Carroten and more
  • 40% off select home, kitchen and dining products, including Keurig, Cuisinart and Ninja
  • 40% off selected floor care, including Shark, Dyson, Bissell, Roborock and Sharper Image
• Early access for Target Circle 360 ​​members: Members of Target Circle 360, the retailer’s paid membership category, will enjoy 24 hours of early access to select deals beginning March 24 at 2 a.m. CT.
• Additional limited-time offers: In addition to event savings, Target is offering several limited-time incentives to make joining or upgrading within the Target Circle even more rewarding:
  • Guests who join the Target Circle March 15-24 will receive 15% off their first purchase.
  • Guests approved for a Target Circle credit card March 15-27 will receive $100 in Target Circle Rewards.
  • Guests who register at Target Circle 360 ​​March 15-27 will receive 50% off a one-year membership.