Since opening its very first property in Edinburgh’s Grassmarket in 1996, Apex Hotels has grown from a family-run Scottish boutique into one of the UK’s most respected independent four-star hotel groups. Today, Apex Hotels operates eight centrally located city hotels as well as a collection of countryside retreats across London, Edinburgh, Bath, Glasgow, Dundee, Pitlochry, and Old Meldrum.
Prime Locations with a Personal Touch
Every Apex hotel reflects the brand’s spirit of “Find Yourself Here”. Guests are welcomed not just as visitors, but as part of the family.
- Apex Grassmarket Hotel, Edinburgh offers stunning castle views, a swimming pool, sauna, fitness suite, and the Metro Brasserie restaurant – the perfect base for soaking up the city’s culture and charm.
- Apex Hotels London place you right in the heart of the capital. Whether travelling for business or leisure, you’ll discover a calm and stylish retreat in the midst of the city buzz.
A Commitment to Quality and Sustainability
Apex Hotels is dedicated not only to stylish, comfortable stays but also to doing business responsibly. The group has introduced sustainable practices such as reducing plastics, sourcing responsibly, and boosting recycling. Every city centre hotel has proudly achieved a Silver Green Tourism Award, so guests can relax knowing their stay supports positive change.
Expanding into Countryside Escapes
In recent years, Apex Hotels has extended its footprint into the countryside. With the addition of properties like Pine Trees Hotel in Pitlochry, the historic Meldrum House in Aberdeenshire, and The Vineyard in Berkshire, guests can now enjoy boutique-style luxury surrounded by nature, history, and tranquillity.
Financial Strength and Ongoing Investment
Strong performance underpins Apex Hotels’ success, with annual revenue climbing to nearly £79.4 million and occupancy rates on the rise. Average room rates have reached £155.40, reflecting the brand’s position as a leader in value and quality. At the same time, Apex continues to reinvest in refurbishments and upgrades to ensure guests enjoy the highest standards.
A Note to Travellers
Looking for a stay that combines city convenience with the warmth of Scottish hospitality? Add Apex Hotels to your travel list. Whether it’s gazing at Edinburgh Castle from your bedroom window, unwinding in a stylish London retreat, or escaping to the peace of the countryside, each Apex property invites you to find yourself here.
Final Thoughts
Apex Hotels combines a family-inspired ethos with prime locations, elegant design, and a strong commitment to sustainability. Whether you’re a city explorer, a business traveller, or someone seeking a countryside escape, Apex Hotels offers the perfect balance of warmth, comfort, and unforgettable experiences.
