Apple Event Week is now over: All New Product Announced

Apple promised a busy week of announcements, and the company brought several new devices across the iPhone, iPad, Mac, and display lineup. The release started at the beginning of the week and continued with multiple announcements each day.

Apple unveiled the iPhone 17e and the new M4-powered iPad Air on Monday. A day later, the company introduced the new M5 MacBook Air, M5 Pro and M5 Max chips, upgraded MacBook Pro models, and updated display products. Apple then closed the week with the announcement of the MacBook Neo, a new entry-level laptop starting at just $599.

Here’s a quick recap of everything Apple launched this week.

iPhone 17e

Apple has updated its entry-level iPhone by introducing the iPhone 17e, which keeps the starting price at $599 while adding several useful upgrades. The device now starts with 256GB of storagewhich doubles the basic storage offered on the previous iPhone 16e.

The iPhone 17e also supports it MagSafe with Qi2 wireless charging speeds up to 15Wwhich is twice the charging speed supported by the previous model. Apple continues to use a 48MP Fusion camera systemso the camera hardware remains the same as the previous generation.

• 6.1-inch Super Retina display
• Ceramic Shield 2 for strong scratch resistance
• A19 chip with Apple Intelligence support
• C1X mobile modem for fast communication
• IP68 water and dust resistance
• Satellite features including Emergency SOS, Roadside Assistance, Messaging and Find My

Apple opened pre-orders for the iPhone 17e this week, and the device will begin shipping March 11 in more than 70 countries. The call is available at black, white, and soft pink.

M4 iPad Air

Apple has also updated the iPad Air lineup by adding i Episode M4which brings strong performance to its mid-range tablet. Although the latest iPad Pro is running on the new M5 chip, the M4 processor still provides a significant improvement in the performance of daily tasks and creative workloads.

The new iPad Air also increases system memory to 12GB of RAMwhich helps improve multitasking and performance in applications such as video editing software.

• A better performing M4 chip
• 12GB RAM instead of 8GB
• Wi Fi 7 support with Apple N1 connectivity chip
• 5G mobile option
• Support for iPadOS 26

Apple has kept the price unchanged despite internal improvements. The 11-inch iPad Air starts at $599, while the 13-inch model starts at $799, both with 128GB of storage.

The tablet retains the same design as the previous generation, including the LCD display, dual speaker system, and rear camera layout. Pre-orders are now open, and the device is unlocking March 11 in 35 countries.

MacBook Pro with M5 Pro and M5 Max

Apple’s premium laptop lineup received a major chip upgrade this week with the launch of M5 Pro and M5 Max processorsnow powering the latest MacBook Pro models.

I 14 inch MacBook Pro with M5 Pro starts with $2,199and includes 24GB of RAM and 1TB of storage as usual. Apple has doubled the base storage compared to the previous generation, although the starting price has increased by $200.

I 16 inch MacBook Pro starts with $2,699 and includes 24GB RAM and 1TB storage.

Apple said the new chips use a Fusion Architecture a design that integrates two silicon dies into one system on a chip. The company says this improves performance and energy efficiency.

• M5 Pro or M5 Max chip options
• Up to 48GB of integrated memory
• Fast SSD storage
• Wi Fi 7 and Bluetooth 6 support
• Liquid Retina XDR display
• 12MP Center Stage Camera

Apple didn’t change the display or the camera hardware, but added a new connectivity chip that enables faster wireless operation. Pre-orders are open now, and the laptops are working March 11.

M5 MacBook Air

Apple has also refreshed the MacBook Air with the new M5 chipwhich replaces the M4 processor introduced last year. The update improves performance and storage speed while maintaining the same slim and lightweight design.

The new MacBook Air now debuts with it 512GB of storagewhich doubles the base capacity of the previous generation.

• episode of M5
• 16GB RAM standard
• 153GB per second memory bandwidth
• Wi Fi 7 and Bluetooth 6 connectivity
• Fast SSD performance

I The 13-inch MacBook Air starts at $1,099while i The 15-inch model starts at $1,299.

Apple offers a laptop at blue sky, midnight, starlight, and silver. Pre-orders are now open, and the MacBook Air will be available in 33 countries as of March 11.

MacBook Neo

Apple also introduced a new category of laptop with MacBook Neowhich is now the company’s most affordable Mac. The laptop starts with $599at a discount $499 student price.

MacBook Neo runs on A18 Pro chipwhich first appeared in the iPhone 16 Pro lineup. Apple paired with the chip 8GB of integrated memory and a 16 core Neural Engine supporting Apple Intelligence features.

• 13 inch Liquid Retina display
• 500 nits brightness
• 1080p FaceTime camera
• Up to 16 hours of battery life
• Dual microphone and speakers for Spatial sound
• Two USB C ports and a headphone jack

The laptop also includes a Magic Keyboard and a multi-touch trackpad. Buyers who want Touch ID and 512GB storage you will need to pay another $100.

Apple offers the MacBook Neo in silver, green, orange, and indigo. The laptop is open worldwide March 11.

Studio Display and Studio Display XDR

Apple also surprised many users by announcing two display updates this week. The company has revamped the existing Studio Display and introduced a completely new one Studio XDR display.

I Studio XDR display it’s a 27 inch 5K Retina XDR monitor with mini LED technology and more 2,000 dimming points. The display supports 120Hz refresh rate and deliver 2,000 nits maximum HDR brightness.

• Mini LED display technology
• Thunderbolt 5 connection
• 12MP Center Stage camera with desktop view
• Daisy chain support for multiple displays
• 140W charging with Thunderbolt

The monitor starts with $3,299while the version with The nano texture glass costs $3,599.

Apple has also updated the standard Studio Displaycontinuing to use a 27 inch 5K Retina panel with 600 nits brightness and wide color P3. The updated version adds a better camera system, improved microphone, and Thunderbolt 5 support.

The base Studio Display starts with $1,599with optional nano texture glass and adjustable orientation enhancers.

Final thoughts

Apple’s product releases this week cover almost every major category in its lineup. The company refreshed the MacBook Air, upgraded the MacBook Pro with new M5 chips, introduced the affordable MacBook Neo, and updated both the iPhone and iPad Air. Apple has also expanded its display lineup with the new Studio Display XDR and the updated Studio Display.

Many of the newly announced devices are now available for pre-order and will begin shipping worldwide March 11marking one of Apple’s busiest launch weeks in recent months.