Roku’s 4K 43-inch to 65-inch Select Series smart TVs are down to $200 with AirPlay, Apple Home support, and more.

Amazon currently offers affordable ways to upgrade to a smart media experience, starting with the Roku 43-inch Select Smart TV at $199.99 shippedand you can find 50-inch to 65-inch models on the same page. While it may carry an MSRP of $250, which is already very affordable, we don’t see the price of this size spike above $230 in 2026, not to mention that it comes as a more affordable option for small rooms or kids than the 40-inch 2-series and 43-inch 4-series Fire options now. There are lower-priced options, such as the onn 43-inch Class 4K UHD VIZIO Smart TV at $148 shipped at Walmart, but you don’t get the advanced installation of the Roku platform there. The deal here puts it at the third lowest price we’ve tracked, beaten by drops to $198 and $180.

If you don’t want to shell out money for high-end smart TVs, like the popular Samsung OLED S90F models that start at $900 right now, these Roku Select series smart TVs are a great and affordable option, especially at this price.

Regardless of which of its sizes you will choose in the end, you will get sharp 4K resolution and bright color, thanks to the HDR10 format here. You’ll have access to all your favorite streaming services, as well as 500+ TV channels (including seasonal live sports, movies, weather, local news, and original Roku. It offers easy-to-use and advanced voice controls for Roku, Siri, Alexa, and Google Assistant, while allowing you to share videos, photos, music, and more from your Apple devices using Apple.

Amazon’s Roku Select Series smart TV offers:

You can even find the latest smart TV deals available on our dedicated TV hub here, while other smart devices – robotic cleaning, lighting, security, and more – that bring a more intelligent life can be found on our smart home hub here.

Roku Select Series Smart TV Features:

• A feast for the eyes: Sharp 4K brings out rich details on our 43″ flat screen TV, while colors come out with lifelike clarity with HDR10. Roku Smart Picture cleans incoming TV signals, adjusts them, and selects the correct picture mode.
• Explore the world’s TV value: Jump into all kinds of entertainment and easily find your favorites or soon-to-be favorites.
• Tons of entertainment at the best price—for free: The streaming destination for free entertainment, Roku has 500 plus TV channels, including seasonal live shows, top movies, weather, local news, and award-winning Roku Originals.
• Sleek home screen: Stream apps and personalize the Roku experience with a home screen that easily takes you to what you want to watch quickly.
• It keeps getting better: Get new apps, features, and more with automatic software updates.
• Perfect fit for any smart home: Enjoy easy voice control with Roku Voice, Siri, Alexa, or Google Assistant. Easily share videos, photos, music, and more from your Apple devices to your smart TV with Apple AirPlay.
• Seamless streaming: With fast Wi-Fi and apps that launch in an instant, Roku Select Series TVs get you to your entertainment in no time. Our intuitive interface makes exploring popular apps—as well as free movies, shows, and live TV—as easy as it is fun.