Time Zones, Products, and How to Order
Apple has opened pre-orders for several new devices starting with 6:15 am Pacific Timegiving consumers their first chance to reserve the latest products announced this week. If you’re planning to buy one of the new devices, you need to place your order as soon as the pre-order window opens because popular configurations tend to sell out quickly within the first few hours.
This round of pre-orders covers a wide range of Apple products across multiple categories, including new iPhone 17e, M4 iPad Air, M5 MacBook Air, M5 Pro MacBook Pro, M5 Max MacBook Proas well as Studio 2 display again Studio XDR display. Apple plans to start shipping these devices Wednesday, March 11which means customers securing early orders will likely get their devices first.
Because Apple launches pre-orders at the same time worldwide, the start time varies depending on where you live, so checking the correct time for your region helps ensure you don’t miss the opening window.
Apple also announced the MacBook Neo at its special Experience event.
Apple pre-order times around the world
Apple is starting pre-orders worldwide at the same time. Here are the updated times for a few major states:
- Australia West: 10:15 pm AWST
- Australia East: 1:15 am AEDT (Thursday)
- Austria: 3:15 pm CET
- Baltic States: 4:15 pm EET
- Belgium: 3:15 pm CET
- Brazil East: 11:15 am BRT
- Canada West: 6:15 am PST
- Canada East: 9:15 am EST
- China: 10:15 pm CST
- Denmark: 3:15 pm CET
- Finland: 4:15 pm EET
- France: 3:15 pm CET
- Germany: 3:15 pm CET
- Hong Kong: 10:15 pm HKT
- India: 7:45 pm IST
- Indonesia West: 9:15 pm WIB
- Ireland: 2:15 pm GMT
- Italy: 3:15 pm CET
- Japan: 11:15 pm JST
- Luxembourg: 3:15 pm CET
- Netherlands: 3:15 pm CET
- New Zealand: 3:15 am NZDT (Thursday)
- Norway: 3:15 pm CET
- Poland: 3:15 pm CET
- Portugal: 2:15 pm WET
- Puerto Rico: 10:15 am AST
- Saudi Arabia: 5:15 pm AST
- Singapore: 10:15 pm SGT
- South Africa: 4:15 pm SAST
- South Korea: 11:15 pm KST
- Spain: 3:15 pm CET
- Sweden: 3:15 pm CET
- Switzerland: 3:15 pm CET
- Taiwan: 10:15 pm CST
- UAE: 6:15 pm GST
- United Kingdom: 2:15 pm GMT
- United States West: 6:15 am PST
- United States Mountain: 7:15 am MST
- United States Central: 8:15 am CST
- United States East: 9:15 am EST
How to pre-order new Apple products
If you want to secure one of the new devices quickly, Apple offers several ways to pre-order.
- visit the Apple Online Store on the Apple website
- use the Apple Store app on iPhone or iPad
- Choose your configuration, including storage and color
- Sign in with your Apple ID
- Confirm payment and delivery details
Many customers prefer to use the Apple Store app because it loads faster and often allows faster checkout during high traffic times.
Release date
After the pre-order window opens, Apple plans to release new devices Wednesday, March 11. Customers who place orders early usually receive their shipment on launch day, while later orders may experience longer delivery times depending on demand.
