7 New Apple Products Now Available in Stores Worldwide
Apple has begun selling its latest hardware lineup worldwide, both online and at Apple Store locations, following an announcement made last week. The company launched seven products in total, from the new entry-level MacBook to advanced Macs, iPads, and displays. Customers can now order these devices online or walk into stores to see them in person, although stock levels vary by location.
According to Apple, each product focuses on robust performance, advanced connectivity, and features designed for everyday computing and creative work.
MacBook Neo leads the new lineup
The MacBook Neo serves as the launch pad and presents a sleek design powered by Apple silicon. Apple says the laptop handles daily tasks such as browsing, streaming, photo editing, and creative hobbies without making a sound because the system runs without a cooling fan.
The laptop has a 13-inch Liquid Retina display inside a sturdy aluminum enclosure and features a 1080p FaceTime HD camera with dual microphones for clear video calls. Apple claims the device delivers 16 hours of battery life on a single charge. The MacBook Neo comes in green, indigo, silver, and citrus finishes and starts at $599 in the United States.
The iPhone 17e adds performance at a lower price
Apple also introduced the iPhone 17e as an affordable member of the iPhone 17 family. The device uses the new A19 chip and includes a 48-megapixel Fusion camera designed for capturing detailed photos and video.
The phone has a 6.1-inch Super Retina XDR display with Ceramic Shield 2 protection that Apple says offers better resistance to scratches and reduced glare. It supports MagSafe wireless charging and starts with 256GB of storage while keeping the starting price at $599. Apple offers the phone in black, white, and soft pink colors.
Updated Macs, iPad Air, and new displays
Apple refreshed several other products as part of the launch. The MacBook Air now uses the M5 chip and starts with 512GB of storage in both the 13-inch and 15-inch versions. Meanwhile, the MacBook Pro lineup gains M5 Pro and M5 Max chips that deliver strong CPU and GPU performance as well as SSD speed and increased primary storage.
The iPad Air gets an M4 chip and 12GB of RAM and Wi-Fi 7 support with Apple’s N1 connectivity chip. Apple says the upgrade improves multitasking, gaming, and AI-driven features while keeping the same starting price as the previous generation.
Apple also introduced two display options. The updated Studio Display adds Thunderbolt 5 support and improved speakers, while the new Studio Display XDR features a 27-inch 5K Retina XDR panel with mini-LED backlighting, HDR peak brightness of 2000 nits, and a 120Hz refresh rate.
All seven products are now available at Apple Stores worldwide, where customers can check out the devices in person or place pickup orders depending on location availability.
