Apple is highlighting seven new products available today

Apple has highlighted all the new products that went on sale this morning, both online and in Apple stores around the world.

Unsurprisingly, the company puts the MacBook Neo as the headline among seven new products…

Here’s what Apple has to say about each new piece of hardware.

MacBook Neo

“Powered by Apple silicon, MacBook Neo effortlessly handles all of the user’s daily tasks, from browsing and streaming to photo editing and exploring creative hobbies. It even charges AI capabilities for all the user’s favorite apps, all while running quietly thanks to its fanless design. Look sharp and feel great while staying connected easily with the Face00 to HD08 camera. 16 hours of battery life, users can get through their day with a single charge.

The portable and durable aluminum enclosure has a beautiful 13-inch Liquid Retina display and is available in four beautiful colors: blush, indigo, silver, and citrus. Starting at $599, the MacBook Neo is Apple’s most affordable laptop ever.”

The company also developed window graphics to draw more attention to the arrival of its most affordable laptop ever.

iPhone 17e

“iPhone 17e joins the iPhone 17 family as a powerful and affordable choice, with the latest A19 camera and 48MP Fusion camera to capture stunning photos and videos. and access to a large ecosystem of accessories such as chargers and cases.”

Available in three luxurious colors and premium matte finishes – black, white, and a beautiful new soft pink – the iPhone 17e starts at 256GB of storage, doubling the storage space of the previous generation at the same starting price – $599.

M5 MacBook Air

“Powered by the M5, the new MacBook Air features a faster CPU and next-generation GPU, making MacBook Air powerful for a variety of workflows, from creative projects to complex AI tasks.

Available in 13-inch and 15-inch models, MacBook Air comes in blue, midnight, starlight, and silver, and now comes with double the original storage at 512GB.”

M5 Pro and M5 Max MacBook Pro

“With the new M5 Pro and M5 Max, the new MacBook Pro includes a new CPU with the fastest CPU core in the world, a next-generation GPU with a Neural Accelerator in each core, and a higher integrated memory bandwidth, which delivers up to 4x AI performance compared to the previous generation, and up to 8x AI performance compared to the M1 models.

Available in 14-inch and 16-inch sizes, the new MacBook Pro comes in black and silver, and now starts with 1TB of storage for the M5 Pro and 2TB of storage for the M5 Max.”

M4 iPad Air

“The M4 brings significant performance improvements to iPad Air, empowering users to produce and create wherever they are. With a faster CPU and GPU, iPad Air improves tasks such as editing and gaming, and is an AI-powered device. Featuring improved connectivity, the game-changing capabilities of iPadOS 26, a powerful operating system ecosystem, and support for accessories, iPad Airable Promotion and Apple Airmark bring back the Apple Penciboard a revolutionary experience for anyone who wants to do more on the iPad.

Available in two sizes and four beautiful finishes, the 11-inch iPad Air is extremely portable, while the 13-inch model offers an even larger display for those who want more space to multitask. And even with the big jump in performance, the iPad Air has the same starting price as the previous generation. “

Studio Display

“The new Studio Display combines excellent viewing quality with compelling features that deliver a great experience when connected to a Mac across a range of professional workflows.”

Studio XDR display

“The new Studio Display XDR is the best display in the world, with its 27-inch 5K Retina XDR display with mini-LED backlight, 2000 high brightness HDR, 120Hz refresh rate, and wide color gamut with P3 width and Adobe RGB.

Both displays feature a 12MP Center Stage camera with Desk View, a studio-quality three-microphone array, a six-speaker sound system with Spatial Audio, and powerful Thunderbolt 5 connectivity.”

Image: An apple. Store photo: 9to5Mac.