Amazon officially announces the Big Spring Sale 2026

The 2026 Amazon Big Spring Sale is now officially announced. Amazon’s big annual spring sale event will take place again in late March and now we have the official dates along with a teaser for some of the deals, what to expect, Amazon Big Spring Sale Doorbuster deals, and more.

When is the Amazon Big Spring Sale this year?

Amazon’s 2026 Big Spring Sale goes live on March 25 at 12:01 am PT/3 am ET.

How much is the Amazon Big Spring Sale 2026?

It all starts on March 25 and runs a full week until March 31 at 11:59 am PT (April 1 at 2:59 am ET). This year’s sale starts on Wednesday and runs through the weekend until the following Wednesday to give shoppers a chance to find weekend deals.

Amazon Big Spring Sale Doorbusters

Amazon is announcing several new ways to shop during this year’s Big Spring Sale. Some of the rumors we saw during Prime’s big events last year included 100+ top deals and renewed series daily deal drops:

• 100+ New Lists: “Browse the Big Spring Sale Top 100+ list, carefully curated collections of our seasonal favorites. Shop 100+ top deals including savings in all categories, Top 100+ Health & Lifestyle for premium beauty, personal care, health products, and vitamins, and Top 100+ spring favorites showcases the seasonal essentials that are perfect for updating your home, your wardrobe, and your schedule.”
• Daily updated deal drops: “Each day brings new deals to match the season’s shopping needs—from Easter Essentials and Home Improvement to Spring Beauty, Spring Cleaning, and Travel Must-Haves. Check back daily for new savings throughout the event.”
• Doorbuster Deals: “Browse Doorbuster’s Big Spring Sale, featuring big savings across categories. Shop Doorbuster deals starting at 40% off on all fashion, beauty, electronics, and more.”

What are the best deals for the Amazon Big Spring Sale?

We’ll have to wait for real details on this for now, but Amazon gives us a general idea at this point:

Yes, we’ll be working around the clock to uncover the most remarkable deals on everything, including the best Apple Big Spring Sale deals, discounts on Google and Samsung gear, smart home upgrades, EVs, and TVs, and price drops on gear to spruce up your outdoor space as the weather warms up across the country.

Do you need to be a prime member to shop the Big Spring Sale?

No, you don’t, but there are often remarkable deals for those that are. This is generally true at Amazon throughout the year, but we often see very significant and exclusive premium member discounts on several product categories during these sales events.

The first Amazon Big Spring Sale gear deals are already live