The phone which launched at £599 and is already available for £200 less, SIM free on top, is worth a second look no matter where you stand on mid-range smartphones.
GiffGaff has the Google Pixel 10a down from £599 to £399, saving you £200 and throwing in a £10 GiffGaff 40GB SIM, making this one of the better deals on a brand new Android phone right now.
The Google Pixel 10a has only been out for a month, and you can save £200
The phone which launched at £599 and is already available for £200 less, SIM free on top, is worth a second look no matter where you stand on mid-range smartphones.
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The Pixel 10a launched a few weeks ago, making the size of that saving unusual, and it helps address one of the biggest criticisms our reviewer raised: that at £599 (for the 256GB model) it sits uncomfortably close to the older Pixel 9a in both price and power.
For £399, that figure changes dramatically, because what you get is a phone running Android 16 on the Tensor G4 chipset with seven years of guaranteed OS updates, taking it all the way to Android 23 and meaningfully outperforming most of its competition in the mid-range bracket.
The camera setup is unchanged from the Pixel 9a, carrying a 48MP main sensor and a 13MP ultrawide, but that’s not a criticism; it sounds like our reviewer found Google’s image processing continues to deliver sharp images with accurate colors and solid low-light performance, despite less advanced hardware on paper.
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The 6.3-inch pOLED display operates at 120Hz with HDR support and reaches a maximum brightness of up to 3000nits, which is a significant step up in outdoor suitability, and the completely flat back is a real design change that makes it visually different from almost all other phones in the category.
Battery life is a quiet strength here, with the 5100mAh cell comfortably covering a full day of heavy use according to our tests, and 30W wired charging can reach 50% in around 30 minutes, a significant improvement over the 23W found in the Pixel 9a.
The Google Pixel 10a isn’t a revolutionary upgrade for existing Pixel 9a owners, and our reviewer was clear about that, but for anyone coming from an older device or switching from a completely different brand, £399 makes it a mid-range phone with a support window that most rivals can’t match.
It’s hard to get excited about the Pixel 10a when it’s the now-cheaper twin of the Pixel 9a, which offers only minor tweaks like a brighter screen and a flat back. While it’s not worth the upgrade for current 9a users, it’s still a solid mid-range option that keeps Google in the game for now.
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It’s completely backwards
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Flagship level AI features
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Good camera performance
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Very similar to the Pixel 9a
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Older Tensor G4 chipset
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Bezels are always relatively thick
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No PixelSnap support
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