Target announces huge lineup of 30th anniversary Pokémon gear

This year has been an eventful one for Pokémon Trainers already. The reveal of the main Gen 10 games, remakes, LEGO sets, and more have already made headlines, but the 30th anniversary celebration isn’t over yet. Target just announced a huge new Pokémon collection loaded with toys, apparel, and more.

Pokémon x Target – 30th anniversary special gear

The 30th anniversary of Pokémon has already brought the new announcement of Pokémon Winds and Waves, the re-release of Pokémon FireRed and LeafGreen on Switch 2, the release of Pokémon XD Gale of Darkness in the Nintendo Classics GameCube library, this music player for Pokémon Game Boy, the new LEGO Eezarde, Pikachuise, Venusaur, Plasour, Plasour, and more. And today Target is announcing an “exclusive, limited-time” Pokémon collection for “fans of all generations.”

Target says it’s “the only major US-based retailer to partner with Pokémon for this year’s landmark celebration collection,” and is slated to deliver more than 100 new collectibles, toys, home goods, accessories, apparel, and more.

The new collection will be launched in 2 phases – around 65 items will be launched on May 2 and another 40 on June 6 this summer.

Pokémon x Target reimagines fan-favorite Pokémon like Bulbasaur, Jigglypuff and Gengar through a modern lens while celebrating Pokémon as a cultural phenomenon that continues to resonate across generations.

You can jump into the watchbook to check out what it sounds like for the first phase release. Here’s more information from Target about what to expect:

• Designed for the fans, by the fans: The Target Team behind the collection includes many former Pokémon fans who use their passion for the franchise to create thoughtful details “if you know you know”, deeply original designs, and products that honor the art, creativity and lasting legacy of Pokémon.
• First-of-its-kind pieces and fan favorites: Featured pieces include a first-of-its-kind Pokémon Starter jacket, binder-inspired Trapper Keepers, kickballs, Butterfree hair clips and 151-piece life-size puzzles inspired by the original Kanto region.
• Iconic brand collaboration: Partnerships with nostalgic brands like Mead (maker of Trapper’s Keeper), Caboodles, Lip Smacker again The beginner help bridge the past and present.
• Achievable price points: With nearly half of the assortment priced under $20, with items starting at just $3.50, the collection has something for every fan and reflects Target’s commitment to delivering quality, style and value.