Sony made the controversial decision to ax production of virtual PlayStation games beyond 2028, which sparked huge debates about game preservation and whether or not piracy is the only way to preserve it.
The decision was met with universal vitriol from gamers, mocking the company for what they felt was Sony ultimately shooting itself in the foot while making funny jokes about it on social media.
Sony & Microsoft every week 😭😂 pic.twitter.com/bf4oW6HZ7HJuly 1, 2026
Even some of us here at Windows Central are frustrated with Sony’s decision, asking, “What’s the point of a console without discs?” as PC games offer many ways to store games and allow players to have games they purchase without DRM restrictions with GOG, for example.
In fact, it’s gotten so much attention that major companies inside and outside the gaming industry have started making various responses to Sony on social media, mocking the company while supporting gamers who prefer virtual media.
First, we have Domino’s Pizza, of all things, making this hilarious response to Sony’s decision to X, saying that they will “stopping the production of physical pizzas and switching to the production of digital pizzas only” and he said that “Consumers will be able to download our full range of delicious pizza codes, and using the power of imagination, enjoy them in a literal sense.”
One of Domino’s Pizza’s biggest competitors, KFC, also made a similar response on its Spanish X account, saying in translation, “BREAKING NEWS: KFC will stop offering its physical format from today. Its products can only be consumed through its app in fake PNG format.”
The VPN company, ProtonVPN, responded with a humorous announcement to X that it will make its services completely physical from April 1, 2027.
It will send intelligent staff to your current location to help you with FAQs and technical support, as well as encrypted e-mail correspondence, among other humorous services designed to poke fun at Sony’s decision.
Not all answers are funny, though. Online rental retailer GameFly has taken to X to express its disappointment with Sony’s decision to pirate virtual PlayStation games.
It believes in the power of physical entertainment media and will continue to support gamers and collectors who choose physical media by announcing, “We are committed to renting physical media, be it games or movies until they take the discs out of our soft, wet hands”.
Collectible and vinyl game retailer, iam8bit, expressed similar disappointment to Sony regarding this decision on the X. iam8bit says physical games are an important part of game preservation, ownership, and consumer choice, values the retailer has believed in for a decade and will continue to do so while proudly shouting “Long live physical media”.
No doubt many other companies will answer to Sony about this industry-changing, ridiculous and serious decision in the coming weeks.
But will these responses, along with massive player backlash, cause Sony to reverse this decision and reverse its equally controversial decision to close digital stores for the PlayStation 3 and PS Vita?
Stay tuned to find out as we continue to develop about whether more companies are making similar responses to Sony’s decision and what Sony plans to do next.
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