{"id":14088,"date":"2026-05-19T05:02:00","date_gmt":"2026-05-19T12:02:00","guid":{"rendered":"https:\/\/www.runwayritz.com\/index.php\/2026\/05\/19\/we-dont-make-products-because-we-can-we-want-to-make-products-because-we-want-to-address-a-specific-need-from-end-consumers-jbl-about-lifestyles-target-audience-and-the-desire-to-dominate-the-he\/"},"modified":"2026-05-19T08:25:06","modified_gmt":"2026-05-19T15:25:06","slug":"we-dont-make-products-because-we-can-we-want-to-make-products-because-we-want-to-address-a-specific-need-from-end-consumers-jbl-about-lifestyles-target-audience-and-the-desire-to-dominate-the-he","status":"publish","type":"post","link":"https:\/\/www.runwayritz.com\/index.php\/2026\/05\/19\/we-dont-make-products-because-we-can-we-want-to-make-products-because-we-want-to-address-a-specific-need-from-end-consumers-jbl-about-lifestyles-target-audience-and-the-desire-to-dominate-the-he\/","title":{"rendered":"“We don’t make products because we can. We want to make products because we want to address a specific need from end consumers”- JBL about lifestyles, target audience and the desire to dominate the headphone market"},"content":{"rendered":"
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It may seem like JBL launches an endless series of products every year, and this is partly true.<\/p>\n
Just this year, the American company – which also celebrates its 80th anniversary this year – launched the Xtreme 5 and Go 5 Bluetooth speakers, as well as a new range of Live 4 wireless earbuds, as well as over-ear 780NC and 680NC noise-cancelling earphones – all in a variety of new headphones.<\/p>\n