{"id":14488,"date":"2026-05-29T08:30:00","date_gmt":"2026-05-29T15:30:00","guid":{"rendered":"https:\/\/www.runwayritz.com\/index.php\/2026\/05\/29\/windows-pc-industry-responds-to-apples-cheapest-macbook\/"},"modified":"2026-05-30T21:16:22","modified_gmt":"2026-05-31T04:16:22","slug":"windows-pc-industry-responds-to-apples-cheapest-macbook","status":"publish","type":"post","link":"https:\/\/www.runwayritz.com\/index.php\/2026\/05\/29\/windows-pc-industry-responds-to-apples-cheapest-macbook\/","title":{"rendered":"Windows PC Industry Responds to Apple&#8217;s Cheapest MacBook"},"content":{"rendered":"<p><br \/>\n<\/p>\n<div data-io-article-url=\"\/2026\/05\/29\/windows-pc-industry-reacts-to-macbook-neo\/\">\n<p>A few months ago, Apple released the MacBook Neo, its most affordable MacBook. At the time, an ASUS executive admitted that the laptop came as a &#8220;shock&#8221; to the Windows PC industry, which is now in the process of responding.<\/p>\n<p>Acer today launched the Swift Air 14 laptop, with US prices starting at $699. By comparison, the MacBook Neo starts at $599 for a 256GB SSD and 8GB of RAM, or $499 for college students and academic workers. However, the MacBook Neo costs an equivalent $699 when configured with 512GB of double storage and a Touch ID button.<\/p>\n<p>Powered by the new Intel Core Series 3 processor, the Swift Air 14 features a 14-inch display with a refresh rate of 120Hz and a resolution of 1,920 \u00d7 1,200 pixels, up to 512GB SSD, up to 16GB of RAM, an all-aluminum enclosure, and quad Ultra speakers with DTS:X. Like the MacBook Neo, the laptop supports Wi-Fi 6E.<\/p>\n<div class=\"center-wrap\"><em><img decoding=\"async\" alt=\"Acer Swift Air 14\" width=\"1600\" height=\"900\" class=\"aligncenter size-full wp-image-1049611 lazyload\" src=\"https:\/\/images.macrumors.com\/t\/WlIVwBe3YkD3RQrKUXWlQcM6cYc=\/400x0\/article-new\/2026\/05\/Acer-Swift-Air-14.jpg?lossy\" srcset=\"https:\/\/images.macrumors.com\/t\/WlIVwBe3YkD3RQrKUXWlQcM6cYc=\/400x0\/article-new\/2026\/05\/Acer-Swift-Air-14.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/ZsoQjjCqzJrKN6hSbDiUuOD6u04=\/800x0\/article-new\/2026\/05\/Acer-Swift-Air-14.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/1skgA0YtZXujRF0lNq3Q4Z85C-Q=\/1600x0\/article-new\/2026\/05\/Acer-Swift-Air-14.jpg 1600w,https:\/\/images.macrumors.com\/t\/aRXglM9mEOpijIv2iGjEhgP1A0g=\/2500x0\/filters:no_upscale()\/article-new\/2026\/05\/Acer-Swift-Air-14.jpg 2500w\" data-sizes=\"auto\" loading=\"lazy\" style=\"aspect-ratio:1600\/900\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.macrumors.com\/t\/WlIVwBe3YkD3RQrKUXWlQcM6cYc=\/400x0\/article-new\/2026\/05\/Acer-Swift-Air-14.jpg?lossy\" srcset=\"https:\/\/images.macrumors.com\/t\/WlIVwBe3YkD3RQrKUXWlQcM6cYc=\/400x0\/article-new\/2026\/05\/Acer-Swift-Air-14.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/ZsoQjjCqzJrKN6hSbDiUuOD6u04=\/800x0\/article-new\/2026\/05\/Acer-Swift-Air-14.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/1skgA0YtZXujRF0lNq3Q4Z85C-Q=\/1600x0\/article-new\/2026\/05\/Acer-Swift-Air-14.jpg 1600w,https:\/\/images.macrumors.com\/t\/aRXglM9mEOpijIv2iGjEhgP1A0g=\/2500x0\/filters:no_upscale()\/article-new\/2026\/05\/Acer-Swift-Air-14.jpg 2500w\" sizes=\"auto, (max-width: 900px) 100vw, 697px\" alt=\"Acer Swift Air 14\" width=\"1600\" height=\"900\" class=\"aligncenter size-full wp-image-1049611\"\/>Acer&#8217;s Swift Air 14<\/em><\/div>\n<p>The laptop is equipped with two Thunderbolt 4 ports, a USB-A port, and a 3.5mm headphone jack, and Acer says the 70 Wh battery provides 19 hours of battery life for video playback and up to 16 hours of battery life for web browsing.<\/p>\n<p>Like the MacBook Neo, the Swift Air 14 is available in vibrant colors, including green, blue, blossom pink, and lilac purple. <\/p>\n<p>Acer said the Swift Air 14 will be available in North America starting in August.<\/p>\n<p>Meanwhile, Qualcomm this week announced the Snapdragon C, a new processor designed for &#8220;entry-tier laptops&#8221; priced at &#8220;$300 and up.&#8221; Qualcomm said the processor delivers &#8220;responsive everyday performance&#8221; with &#8220;effective power efficiency.&#8221; The first Snapdragon C-powered laptops are expected to launch later this year, with dedicated brands including Acer, HP, and Lenovo, according to Qualcomm.<\/p>\n<div class=\"center-wrap\"><em><img decoding=\"async\" alt=\"Qualcomm Snapdragon C\" width=\"1600\" height=\"900\" class=\"aligncenter size-full wp-image-1049612 lazyload\" src=\"https:\/\/images.macrumors.com\/t\/P4Uyq4xQ3Vw8_6Hs1hGq_yI86GM=\/400x0\/article-new\/2026\/05\/Qualcomm-Snapdragon-C.jpg?lossy\" srcset=\"https:\/\/images.macrumors.com\/t\/P4Uyq4xQ3Vw8_6Hs1hGq_yI86GM=\/400x0\/article-new\/2026\/05\/Qualcomm-Snapdragon-C.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/uU0asrGPMaTctRNm2DsirS364jk=\/800x0\/article-new\/2026\/05\/Qualcomm-Snapdragon-C.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/xo8ZtHZBchqAXyz4BMuoB-F1idA=\/1600x0\/article-new\/2026\/05\/Qualcomm-Snapdragon-C.jpg 1600w,https:\/\/images.macrumors.com\/t\/oWYbYBPD92bZIl1uj-PVS-oT5zc=\/2500x0\/filters:no_upscale()\/article-new\/2026\/05\/Qualcomm-Snapdragon-C.jpg 2500w\" data-sizes=\"auto\" loading=\"lazy\" style=\"aspect-ratio:1600\/900\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.macrumors.com\/t\/P4Uyq4xQ3Vw8_6Hs1hGq_yI86GM=\/400x0\/article-new\/2026\/05\/Qualcomm-Snapdragon-C.jpg?lossy\" srcset=\"https:\/\/images.macrumors.com\/t\/P4Uyq4xQ3Vw8_6Hs1hGq_yI86GM=\/400x0\/article-new\/2026\/05\/Qualcomm-Snapdragon-C.jpg?lossy 400w,https:\/\/images.macrumors.com\/t\/uU0asrGPMaTctRNm2DsirS364jk=\/800x0\/article-new\/2026\/05\/Qualcomm-Snapdragon-C.jpg?lossy 800w,https:\/\/images.macrumors.com\/t\/xo8ZtHZBchqAXyz4BMuoB-F1idA=\/1600x0\/article-new\/2026\/05\/Qualcomm-Snapdragon-C.jpg 1600w,https:\/\/images.macrumors.com\/t\/oWYbYBPD92bZIl1uj-PVS-oT5zc=\/2500x0\/filters:no_upscale()\/article-new\/2026\/05\/Qualcomm-Snapdragon-C.jpg 2500w\" sizes=\"auto, (max-width: 900px) 100vw, 697px\" alt=\"Qualcomm Snapdragon C\" width=\"1600\" height=\"900\" class=\"aligncenter size-full wp-image-1049612\"\/>Qualcomm&#8217;s Snapdragon C processor<\/em><\/div>\n<p>Indeed, Acer previewed the Aspire Go 15, the first laptop powered by the Snapdragon C processor. The laptop will have an &#8220;affordable&#8221; price point, but Acer did not provide specific pricing or a release date. Key features include a 15.6-inch display with a resolution of 1,920 \u00d7 1,080 pixels, up to 512GB SSD, up to 8GB of RAM, a 1080p webcam, two speakers, two USB-C ports, one USB-A port, one HDMI port, and a 3.5mm headphone jack.<\/p>\n<p>Acer said the Aspire Go 15 is made from 100% recyclable materials and has some parts made from recycled plastic, so it sounds like the laptop won&#8217;t have an all-aluminum enclosure like the MacBook Neo and Swift Air 14.<\/p>\n<p>Finally, ASUS commented on the MacBook Neo again during its annual shareholder meeting today. According to Taiwan <em>Economic Daily News<\/em>ASUS chairman Jonney Shih said the company could learn from Apple&#8217;s cost-saving plans with the MacBook Neo and see it as an opportunity. Stay tuned, he said.<\/p>\n<p>On an earnings call last month, Apple CEO Tim Cook said customer response to the MacBook Neo has been &#8220;off the charts&#8221; since its launch.<\/p>\n<p>Apple had high hopes for the MacBook Neo before announcing it, but the company was &#8220;still stretching&#8221; the level of enthusiasm the laptop would generate, according to Cook. He said demand for the MacBook Neo exceeded Apple&#8217;s expectations and helped drive a record number of first-time Mac buyers last quarter.<\/p>\n<p>&#8220;We&#8217;re not going to be happy with the way things are going right now,&#8221; Cook said.<\/p>\n<p>As for the Windows PC sector, maybe not so much.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A few months ago, Apple released the MacBook Neo, its most affordable MacBook. At the time, an ASUS executive admitted that the laptop came as a &#8220;shock&#8221; to the Windows PC industry, which is now in the process of responding. Acer today launched the Swift Air 14 laptop, with US prices starting at $699. By [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14489,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-14488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-deals"},"_links":{"self":[{"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/posts\/14488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/comments?post=14488"}],"version-history":[{"count":1,"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/posts\/14488\/revisions"}],"predecessor-version":[{"id":14490,"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/posts\/14488\/revisions\/14490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/media\/14489"}],"wp:attachment":[{"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/media?parent=14488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/categories?post=14488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.runwayritz.com\/index.php\/wp-json\/wp\/v2\/tags?post=14488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}